How did you get that job: Pip Edwards


If I had to pick my favorite girl crush it would have to be this divine lady! (And no.. it’s not just because we both enjoy drinking Bloody Mary’s.. although.. extra props for that!!)

Often found in the Sydney Society pages, Pip’s not just a pretty (fashionable) face but a maven at starting trends, promoting awesome brands, styling shoots and designing our favorite clothing and accessories! She is a woman of many talents!

Having worked high up for Australia’s popular fashion brands Ksubi and Sass & Bide, Pip can now be found at General Pants as the Design Director.

HH&H was lucky enough to interview Pip on just HOW she has managed to maintain such a fabulous career and what she has learnt along the way (all while looking like the glamazon that she is!)

Ok, enough shameless gushing and on with the interview..


When did you first discover your love for fashion? I was around the ages of 4 or 5 when my parents bought me a fashion sketch book and I just constantly drew outfits.  I was always quite a determined little thing when it came to getting dressed, even from a young age.

How did you get your start in the fashion industry? I worked for 6 months as a junior publicist before joining the team at Ksubi which was my first big role into the industry. Prior to all this I was always styling shoots for fun and all my friends were working in fashion so I immersed socially in the scene before working in it. I was extremely corporate before I got all fashion – I worked at Pricewaterhousecoopers  in the global risk management division.

As the Design Director for general pants, what does your role involve? I work closely with all the buying department with ranging, I work with the buyers and brands in developing exclusive product specifically for GP and I work with my buyers on our own in house vertical product with direction and aesthetic. I also am very much involved in the PR and marketing area of the business – so am that link between buying and marketing.

What has been your career highlight so far? Each different company that I have worked for has been incredible for different reasons. My time at ksubi was priceless – from setting up the PR department to designing and being a part of the ksubi family and culture was an amazing experience. Then moving on to being senior creative and accessories designer at Sass & Bide was a very special time in my life. I loved designing and making the accessories and working side by side with Heidi and Sarah-Jane on developing concepts for main range, and working on the international shows was all time. The creative juices really flowed at sass & bide and I felt that I came into my own through that opportunity, so I am grateful. And finally landing at General Pants requires me to develop a whole new skill set in a whole new area for me in the industry, yet utilising my experience over the years. Its a challenge understanding the multi brand retail environment, coming from a design driven background… but I am loving every minute and learning every second and just love the team that I work with. Its fast paced, its high volume, its mass market, and its about the youth of today.

What was the best advice you have ever been given? Be passionate, be determined, be interested, listen listen listen, no one can push yourself harder than yourself. Be your own best critic.

Who is your role model? This is a tough question. My parents, my dear friends, and my industry contemporaries all play major parts in my life and inspire me in different ways. I admire all the working career mums in this industry that are able to juggle wearing many “hats” ….. I put myself in this category, and its a hard one to manage cos we all make it look so easy, but its definitely a challenge. My current big boss has given me incredible insight to the industry and has offered me amazing constructive advice, he would have to be role model of the minute.

What is a saying you live by? “Say what you mean, mean what you say.” “Don’t be interesting, be interested” “Be true to you. Believe in you”

What is the best part of your job? Viewing new ranges to see what brands are bringing in. I just love seeing what I will be wearing into the future.

What is the worst part of your job? The figures hahaha!!! Deciphering the spreadsheets and making sure we make our bottom line! But I’m sure that’s everyones nightmare!! Hahahaha …. No I actually do love this part, I love realising that there actually is a formula to everything that we do, and that it involves a lot more common sense than you think, and coupling that with knowledge of figures  – its all pretty informative.

What is your number 1 piece of advice when it comes to putting together a great outfit? Feel your mood and then start with the shoes!! I always dress hi low with always a mix of high end and street, I’m never head to toe in anything.

What do you do in your downtime to relax? Sun bake at the beach or drink bloody mary’s with friends!!!

What is your best advice for someone looking to get into this industry? Get to know everyone, show that you are a hard and proactive worker and that you are always thinking over and beyond. Be a sponge and try to understand all the mechanics at play …. There are just so many elements involved (design, PR, marketing, price points, styling) that if you can piece them all together and understand how they work and interact, you are half way there.

Follow Pip on instagram and you can check out the latest and greatest General Pants gear at



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